Paying 6% AND getting less, sometimes much less.

We analyzed the listing history of a number of former clients. Over the course of the past three years, 34 former clients have signed with a high-commission company after their listing expired with us. These 34 clients are a case study in how a high-commission company does nothing to improve the chances of selling and is in fact, a huge rip-off.

On average, the high-commission company gets the seller to reduce their asking price -7.8% from our last list price. Once they finally sell (which less than 70% actually sold) they took another 188 days of marketing and they sold for -12.2% less than our last list price. So not only are these high-commission companies simply aggressively reducing the asking price, they are charging on average, almost $12,000 plus hundreds of dollars in administrative fees at closing.

Never in the over 25 years that we have been in business has a client stopped their listing with us, listed with a high-commission company and had the house sell for the same price we had it listed. Never. The first thing the new high commission broker does is reduce the asking price. And reduce it some more. And some more. You would think that if a broker was charging so much money they would have some fool-proof, miracle method of selling homes. They don't. They don't have any more effective means of selling a home than we do. In fact many don't have near the kind of innovative marketing that we provide and to add insult to injury, on average, the seller has to deal with a much less experienced agent that ours.

Some sellers are under this gross misperception that paying much more commission you somehow get more when the data shows that the opposite is true.