TOP 5 TRENDS IN REAL ESTATE

Top 5 Trends in this Real Estate Environment:

1) The amount of commissions agents charge. Reduced commission models such Homeowners Concept's are sweeping the nation. Our 1.5% listing offers sellers more marketing than is normally provided by a traditional 6% agent. Couple that with the fact that our agents sell many more homes/year than the average agent and have been in business 17+ years vs 4.5 and you have a winner. On the other hand, we understand that some people do prefer the traditional model where the agent does all the showings and that is why we offer the 3.9% program.

2) The use of technology as a means to do more for less. Companies like ours have used technology and the economies of scale provided by a high-volume based business model to offer homeowners massive exposure at lower costs to market their homes. Sellers who are savvy and who want to remain empowered during the home selling process naturally gravitate to this model, because they are knowledgeable enough to know that it gives them the best chance of selling.

3) Flexibility to allow clients to participate in the home selling or home buying process. Another great component of this growing realty model, is that we allow our sellers to show their own properties and if the buyer comes in without an agent, pay just the 1.5% just like thousands in Metro Milwaukee have done. Sometimes the thousands of dollars saved in commissions could make the difference between a home selling or not. In this market, a seller can afford to price the home outright better than the competition or offer concessions to the buyer to make the transaction work.
4) The number of inexperienced, unethical and just plain inept agents being culled from the ranks of the real estate industry is on the rise because the effects of a prolonged, tightening economy. The part-timers, novices and those agents that really don’t know what they are doing are being forced out of the business by market constraints allowing having more proficient professionals being left to steer and grow the industry as a whole.

5) The power of the Internet is vital in marketing properties. The first time someone sees your property is not when they visit it in person anymore. The first time they see a home is on the web. To make a great first impression and to entice buyers to come to your home you must have great pictures. If you are listed today and you think the pictures your agent has provided are ugly and make the house look unattractive, so does everyone else. Just another reason why it is essential to have your home in as much exposure on the net as possible and make sure it appears as the best product it can be.
The new and more innovative ways of getting out the message and the flexibily one can have by not paying a high commission can mean the difference between a home selling in a reasonable time and for a decent price and one languishing on the market.