A client recently commented of how impressed she was at the fact that
we have been offering a reasonable alternative to the high 6%
commission for such a length of time. Indeed, Homeowners Concept is celebrating its 29th year of operation in Metro-Milwaukee. Obviously, we are
proud of our record, having sold tens of thousands of properties and
saved well over $94 MM in commissions. That is $94 million dollars
that Greater Milwaukee sellers are richer for not having to pay an
average of 6% commission!
We have done this by
providing more in marketing properties (covering ALL real estate websites, our own website with the most photos per home and our magazine, among others) and
having highly skilled, full time, long term agents who are truly
dedicated to real estate.
This is so different than
the way traditional high commission real estate works. You see, the
traditional 5, 6 or 7% commission office is like a revolving door.
Agents enter and leave the business constantly (ever wonder why the
larger offices have to continually hire and train new agents, even in
down markets?). They count on each agent to at least attract a
relative/friend or spend enough money of their own to attract a client
outside their sphere of influence. It takes a lot of time and money
for traditional agents to convince the consumer to pay the exorbitant
commissions and to differentiate themselves from the competition.
Sellers for the most part end up working with a mediocre agent and
paying a hefty commission.
On the flip side, our agents
are all full time, high volume with many years of experience before
they even start at Homeowners Concept. We have become the company that
not only saves the sellers thousands of dollars in commissions but
provides exceptional real estate expertise. Our long term success speaks
volumes.
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