HAPPY, HEALTHY AND PROSPEROUS NEW YEAR!

WE'RE NOT A FLAT FEE COMPANY AND DO NOT CHARGE AN UPFRONT FEE!

In 2009, Homeowners Concept switched from being a flat fee company to charging just 1.5% of sales price. Our flat fee before was around 1.5% anyhow as it was a tiered fee, so there is very little impact on any of our clients. The primary reason behind the switch though, was the fact that we HAD to disassociate ourselves from the other Flat Fee/Limited Service companies which have popped up in the last few years and are now showing histories of very low success rates (60-70% do NOT sell) while charging the sellers a hefty upfront fee of around $500. Most of these outfits are doing just MLS data entry, and they could care less whether the home sells (they got paid upfront!). They do not provide marketing or any professional and ongoing expertise. The sellers that list with flat fee companies are pretty much on their own. Thousands of sellers have lost hundreds of dollars upfront, wasting months or years on the market and having to turn to another broker (or to Homeowners Concept) to eventually sell.

Homeowners Concept on the other hand is a FULL service company which offers more marketing and more experience for less commission due to innovative and efficient systems and has been around since 1984. We have a vested interest in making sure the home gets maximum exposure (percentage wise we spend the most amount of money advertising properties of any company) and bringing expertise to get the home sold. That entails advice on staging, getting feedback from buyers, properly negotiating the contract and subsequent issues with inspection, financing, closing, occupancy, etc. We have also earned an A+ BBB rating - one of only two large companies to have this! We actually work very hard for the money and we DO want the homes to sell.

The flat fee outfits are usually one or two person shops because it is such easy money for little work with NO pressure to sell the homes. The proliferation of these is reminiscent of the online FSBO websites that were started as internet became mainstream. Hundreds of them have shut down in recent years as consumers wised up that spending hundreds of dollars upfront to be on "somebody's" website that received virtually no hits, was indeed useless. We feel the same fate awaits the MLS only/limited service companies.

Putting off buying could be a mistake.

Many buyers have put off buying due to the holidays and the cold weather. First time homebuyers eligible for the tax credit have also put off the decision to buy now that the program was extended until April 30th, 2010. Delaying buying a home though until Spring could be a mistake for the following two reasons.

As some of you know, the Federal Reserve has been buying mortgage obligations for the past few months which has artificially kept rates low. The Fed has recently indicated that this program will be coming to an end. Consequently, expect the rates to slowly creep up to a level of around 6%.

Another reason not to delay buying is the anticipated demand for houses always goes up after the holidays. As demand increases early in 2010 and this time accelerates as we get closer to the April 30th deadline, buyers can lose the home of their dreams or pay more for it than today.