Friday, February 12, 2010

Beware of unethical 6% agents.

Since our start in 1984, we have often gotten grief from agents charging much higher commissions. These agents are upset at the fact that we can offer more marketing and more expertise at less cost to the seller. Even though traditional agents could do the same and offer more for less, lowering their commission would necessitate a fundamental change in the way they do business. In other words they will have to get more productive and stop spending so much time and money advertising themselves and market the homes.

You see, there are billions of dollars in commissions at stake, in US alone over $40 billion annually are spent on commissions.
Some 6% agents will lie and use name calling and sometimes profanities to try to get a listing and get sellers to part with an exorbitant commission. We find that agents that usually resort to this unethical behavior are the ones that are rookies or do just a few transactions a year, unfortunately the majority of agents fall in that category. Smart sellers though can see right through their lies.

After 25 years in business and having sold over $3.4 BILLION IN REAL ESTATE one can easily say that our program has been and continues to be very successful.