Since our start in 1984, we have often gotten grief from agents charging much higher commissions. These agents are upset at the fact that we can offer more marketing and more expertise at less cost to the seller. Even though traditional agents could do the same and offer more for less, lowering their commission would necessitate a fundamental change in the way they do business. In other words they will have to get more productive and stop spending so much time and money advertising themselves and market the homes.
You see, there are billions of dollars in commissions at stake, in US alone over $40 billion annually are spent on commissions. Some 6% agents will lie and use name calling and sometimes profanities to try to get a listing and get sellers to part with an exorbitant commission. We find that agents that usually resort to this unethical behavior are the ones that are rookies or do just a few transactions a year, unfortunately the majority of agents fall in that category. Smart sellers though can see right through their lies.
After 25 years in business and having sold over $3.4 BILLION IN REAL ESTATE one can easily say that our program has been and continues to be very successful.
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Yeah Peter, you guys were the originals, way to go! It's too bad you do not offer a flat-fee program and fight for the right to do it that way.
ReplyDeleteThe flat fee field has been populated by too many "list them a forget them" type of companies. Their extremely poor sales record reflects that. Although it is easy money because you collect $500 Upfront, we do not want to be part of it. As a matter of fact, we listed 3 properties this past month that were with flat fee companies. All these sellers and hundreds more each year are out the $500 with nothing to show.
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