Unfortunately many sellers continue to waste money paying 5 or 6% commission all the while working with mediocre agents. The real estate industry has done an incredible job convincing people that paying more commission is necessary even though there is absolutely no data to support such claim. Would you buy or pay more for a home because the owner is paying more commission to an agent? Of course not. On any given day, hundreds of homes expire unsold in our local MLS that were on the market with any of the high commission companies. There is no shortage of unhappy sellers who were going to pay 6% and did not sell or sold at a much lower price than they were told. No reasonable person can argue that paying a high commission will give one an advantage over someone who's paying our 1.5% or 3.9% commission, considering the marketing and expertise we offer is at higher levels than the competition. Also our lower fee structure gives a seller flexibility in pricing his property better than the competition and selling quicker, if one so desires.
At the peak real estate years many sellers did not really care about the cost of the commission. When someone had a property bought years ago for $150,000 and they could get $350,000 for it, having to pay 6 or 7% was not as much of an issue (they were local companies charging as high as 8% in the mid part of this decade and YES people were paying that!). Nowadays though, the average seller has much less of a gain in the value of the house to play with, if any at all. So employing a company like Homeowners Concept makes so much more sense in today's market.
