If you are unsure about the changes in home values, and how this may affect your pricing strategy, you’re not alone. Most sellers want to price their homes aggressively, and also price them to reflect the changes in buyer habits; but they also don’t want to price themselves right out of the market.
How to Develop an Great Selling Strategy:
- Hire a qualified, seasoned real estate agent – This is one area of selling your home that you don’t want to skimp on. Find a top-notch agent who understands the market and will advise you on how best to present your property to the buyers. Such an agent sells a lot of properties (far more than the average), works full time and is a veteran in real estate. All of Homeowners Concept agents fit these requirements, as our agents sell at least 3 times more homes than average and have been in business for 19 yrs vs 6 for the high commission agents.
- Price it right – Although this may seem like a no-brainer, many sellers, absolutely sure of their ability to sell their home at a higher rate than other comparables in the area, find themselves sitting on their property without an offer in sight (even in this good market). The bottom line is that your pricing strategy should accurately reflect neighborhood home values, not your idea of what you think your home is worth.
- Maximize marketing – Decide upon your sales strategy beforehand so that your game plan is put in place. More importantly, however, make sure your sales strategy is flexible so that you can react according to the market and according to home values. Make sure your home is exposed to ALL real estate websites including the top 2: Zillow and Trulia. You'd be surprised that many high commission brokers do NOT submit their listings to these websites because they may lose buyers to agents that advertise in them!!
- Make it ready to sell – Most buyers of today are looking for turn-key properties, so make sure your home is in excellent condition before you list it for sale. It is important to realize that all the pricing strategizing in the world can’t make up for a home that doesn’t compare to other homes in the neighborhood. Clear out the clutter, stage it to sell, and perform any repairs or upgrades that will allow it to compete with other homes for sale in the neighborhood. Homeowners Concept expert agents can assist you with recommendations so the home does sell for the highest price and due to our low commission will NET you the most money at closing.
