Tuesday, July 7, 2009

Is it lazyness or incompetence?

We have run into the following situation before and brings to light that sellers get compromised despite paying a high commission of 5% or 6% (see blog post of 3/12/09 for a better understanding of why paying more commission gets you less expertise).

One of our agents is working with a buyer who decided to offer on the home at 165 N. 72nd st in Milwaukee (MLS# 1086805). As our Offer was being considered, another Offer by a different buyer came in. Evidently, the other Offer was better in price to the one our buyer submitted because seller signed off on the competing Offer.

We realize sellers do not know the proper way to maximize their selling price. This is where the listing agent, who seller is paying a high commission, either was lazy or incompetent in advising the seller to make a multiple counteroffer to both buyers. You see, our buyer was WILLING to go higher, had he be given the opportunity. By accepting the first offer, seller definitely left money on the table AND paid a high commission on top of that.

Because Homeowners Concept agents do 3-4 times more sales and have been in business for 12 years longer than the average agent, a seller can expect to net much more at closing (adding to the thousands in savings from paying just our low commission).

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