Where is the advantage???

This property, just a few blocks from my home, at 1004 N. 70th st. Wauwatosa just sold for $329,000 BUT started at $409,900 9 months ago. This home was listed with the number one real estate company in the metro area and one of the top producers of this company. The home had dramatic reductions of $10,000, $40,000 and $30,000 respectively, before it got to a point where an offer was accepted. One has to wonder where the big company/big producer paying 6% or more commission advantage came into the picture (about $20K).

The high commission brokers have spent billions of dollars brainwashing sellers into thinking that there is an advantage spending thousands of dollars more in commissions. If one takes the time to investigate the data, one will see that there is absolutely NO advantage whatsoever. In all cases the hefty commission becomes a disadvantage as it reduces the net proceeds to the sellers. In many instances the hefty commission stands as an obstacle to the sale when sellers have limited equity or they do not want to walk away with less money after paying the big commission.