CONGRATULATIONS TO US! HOMEOWNERS CONCEPT TURNED 25 YEARS OLD IN 2009! Thanks to the tens of thousands of clients who were smart enough to use our program and save thousands in commissions.
From the very beginning clients embraced our concept as an innovative alternative to the traditional high commission agencies. In the first few years of our existence we suffered the sling and arrows of traditional agents (we were after all making it tougher for them to justify the big commission). We heard the competition say many times "why don't you guys charge more?" Most high commission agents were missing the point. We have proven beyond a doubt that the intelligent consumer wants and deserves a low cost alternative to the 5% 6% or 7% commission. There was a void between the very low chance of selling For Sale By Owner (FSBO) way and the full service high commission method. Our program not only was the "missing link" in real estate it also proved that clients can receive more expertise and more exposure for their property than the high commission programs and cost much less. Smart sellers love our program that they call us when ready to go on the market. With our impeccable reputation (designated A+ accredited business by the BBB) and grass roots growth we do not have to badger or high pressure people to sign up with us.
Our emphasis on advertising our properties directly to the buyers (we have the most widely distributed homes magazine and a great website, among others) rather than advertising our company to get more listings has resulted in selling many more homes per agent than the conventional agent (3-4 times more homes per year). This way the agents can make a decent living even with our low fees AND be experts in real estate by doing such high volume.
The fact that we have continued to offer attractive low fees and grown for the past 25 years is a testament to the success of our program and the consumers' desire to lower commissions to a reasonable level.
Congratulations! Here's to 25 more!
ReplyDeleteWow, I was actually a realtor back in late 80s and I remember you were the only ones charging so low. Now you 've grown and so has the market. Realtors sure have it tougher these days.
ReplyDeleteI used your company years ago and I'm planning of moving back to Milwaukee. So let me get this straight, you guys offer more advertising than the competition, have sharp realtors, don't rip sellers off on extra fees and you charge a lot less than 6% and have been in business for 25 years? Really, you have to be brain dead to try to sell any other way. Before my home sale I thought it was all about the savings. You need to get the word out that you are more than low cost company.
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