OUR LISTINGS ARE ON ZILLOW AND TRULIA, UNLIKE OTHER COMPANIES'.

Up until mid April of 2015, listings of the SE-WI MLS were automatically fed to Zillow and Trulia (the #1 and #2 real estate websites). Since then however, companies have to individually engage and pay additional money to feed their listings to Zillow and Trulia. Homeowners Concept has done so. Interestingly, most of the other large real estate firms are still absent from these very powerful websites.

Furthermore for the past two years the largest firm in Metro Milwaukee has been excluding their listings from Zillow and Trulia. The reason this local company and some of the others recently, have decided not to display their listings on the top websites is that they lose buyers to other agents who advertise alongside each property. By doing so though, they compromise their sellers' ability to get maximum exposure for their home and ultimately sell in a timely fashion and for the highest price. BOTTOM LINE, greed trumps ethics. If only sellers knew the REAL reason their home does not show up on Zillow and Trulia!

Home sellers think they're better off signing up with a couple of the largest local firms but what they don't realize is that company size is completely irrelevant to buyers. Latest data shows that almost 95% of the buyers find their eventual home on their own, primarily using these 2 real estate sites. So not having your home show up there, is definitely a disadvantage in getting top dollar.

This is a perfect example that Homeowners Concept's Full Service programs provides more marketing than having to pay 6% which ultimately results in a higher offer.