Friday, November 26, 2010

NOT a smart move...

This property at 242 N. 112th st in Wauwatosa had been for sale with us for a few months. The listing agent knew and the comments by buyers viewing this property confirmed the fact that it needed a lot of updates for the money (it was an estate sale). The sellers did bring the price down to $169,900 but refused to go any lower. Part of the problem was that another home on the same block had received an Accepted Offer and it was priced in the $160's. Never mind that the interiors were completely different, in the sellers' mind it had to be the "Realtor". When the time came to the expiration of the listing contract these sellers acted upon the idea that another broker would somehow produce different buyers that would indeed like the interior for $169,900.

So after a few days off the market the home reappeared on the market with the Realtor that had the home down the street. BUT the price was dropped to $155,000; $15,000 LESS than they had it priced with us AND now the sellers were paying thousands more in commission PLUS hundreds more in closing costs! Hah?

So all along the sellers were blaming us for not selling the home when in fact the sellers didn't give us a shot at selling the home at the right price. The smart thing would have been for the seller to stay with us and reduce the price by the $15,000 and go on to save thousands in commissions at the end.

Bottom line is that if a home doesn't sell with our company with the vast marketing and expertise we offer, the price needs to be adjusted. Look, no matter what the selling price ends up being, one can always count on saving thousands in commissions AND closing costs.

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