HOMES ARE SELLING VERY FAST - FOR HEAVEN'S SAKE, WHY PAY 5% or 6% COMMISSION?

You're probably aware that homes are selling in a matter of days on the market and many homes are getting 2 or more offers and overbids. It's true, particularly in the suburbs. Our Realtors are busy and our expertise shows on how we handle the offers to maximize the price to the seller.

The question that comes to mind though is WHY do sellers continue to throw away thousands of dollars more in commissions by paying 5% or 6% AND most likely use a mediocre agent in the process?

People are not stupid but they have been BRAINWASHED to just pay 6% when programs like Homeowners Concept are EXCEPTIONALLY SUCCESSFUL (for 30+ years!). Some sellers used the slow market of the past as an excuse to pay more commission assuming that somehow paying more, those agents will "push" the home and make it more attractive to buyers. Before internet one could make that argument (although it was still a real stretch, given our great record) BUT NOW? REALLY?

These days, 96% of the buyers are on the web finding and previewing homes, especially on Zillow and Trulia (and WE'RE ON those sites unlike some 6% agencies). GONE are the days where agents would tell buyers which homes to look at. Now, buyers tell agents which properties they want to view or they go view them on their own. IT'S COMPLETELY IRRELEVANT which company a home is listed with or HOW MUCH commission the seller is paying. If the buyers like a home they'll use the agent they're working with or an agent from our company to write contracts, negotiate, etc. Agents have ABSOLUTELY NO CONTROL which home a buyer buys. Think about it: If you are the buyer, do you care how much commission a seller is paying? Of course not! As long as there is a skilled agent in the mix to handle negotiations, contracts and closing, a buyer will go forward and purchase.

With as hot as the market is today, it's even more astonishing that some sellers choose to pay more commission AND get less of an experienced agent (our agents sell 4 TIMES more homes than the average agent and have many more years in business - 19 vs 6). At closing most sellers also pay hundreds of dollars in administrative fees which WE DO NOT charge. As some of our clients have expressed: "If only people knew and TOOK THE TIME to find out more, they will NEVER, EVER pay 5% or 6%".

YOU DON'T CARE ABOUT SAVING THOUSANDS? There are plenty of great charities (or churches) one could DONATE the thousands of dollars in savings. The charity and YOU will feel good about it for years to come!